Application Integration: Everything You Need to Know Today


In the ever-evolving world of technology, where the digital landscape is expanding at an unprecedented pace, the need for seamless connectivity among various applications has become more crucial than ever. This is where Application Integration with Dynamics 365 steps in. As we step into 2023, let’s embark on a journey to uncover the essentials of Application Integration, explore its significance, delve into real-world examples like finance and operations, and understand how it is shaping businesses across industries.

Know about Application Integration

Application Integration is the process of connecting diverse software applications and systems within an organization’s ecosystem to enable real-time data sharing and communication, ultimately eliminating data silos and improving overall business efficiency. In today’s business landscape, various critical tools such as supply chain management, customer relationship management, business intelligence, and enterprise resource planning or cloud ERP services are essential for productivity and growth. However, managing these applications becomes increasingly complex as an organization grows, potentially leading to isolated systems.

Application Integration offers a solution by fostering seamless collaboration among these applications, ensuring organizations can thrive in the digital age.

Let’s Glimpse into this Scenario:

In June 2020, DHL Supply Chain, a global logistics leader, saw the need for a smoother way to bring automation into their warehouses.

So, they unveiled a “plug and play” robotics platform, making it a breeze for clients to add customized robotic solutions. In Madrid, the first test run saw costs drop by a whopping 60 percent, seamlessly connecting various systems and sharing data like never before.

The Perks of Application Integration

Let’s explore how enterprise application integration significantly enhances business efficiency and productivity.

Workflow integration: Enterprise application integration fosters seamless workflow coordination by linking diverse tools and enhancing data integrity and efficiency across teams.

Data integration: At its core, enterprise application integration aims to eliminate data redundancy and minimize errors through synchronization tools and data warehousing. The outcome? Your organization gains access to a wealth of comprehensive, precise, and uniform data, fueling improved business intelligence services.

Lowered IT costs and complexity: Integration simplifies IT and cuts costs by replacing multiple point-to-point connectors with a unified integration platform, akin to streamlining all roads into a single highway. This not only eases IT maintenance but also reduces integration expenses over time.

The Many Facets of Cloud Integration

Integration in the cloud: It is set to dominate the global enterprise application integration market, expected to hold a substantial share from 2023 to 2028. Imagine it as a bridge between on-cloud and on-premise data centers, connecting two worlds. What’s driving this shift? Not only competitive pricing but also streamlined maintenance and lightning-fast connectivity.

Microsoft Dynamics 365 Finance and Operations (D365 F&O) with Other Applications: Integrations between other apps streamline processes and ensure data accuracy. They connect with CRM, e-commerce, Manufacturing Execution Systems (MES), and supply chain tools, enabling real-time data sync, reducing manual work, and enhancing productivity. These D365 integrations are vital for efficiency and competitiveness in today’s digital business world.

API-based Integration: Application Programming Interfaces (APIs) allow different software applications to communicate with each other. This method is commonly used to connect Microsoft Dynamics 365 with other platforms like CRM systems, e-commerce websites, and marketing automation tools.

Middleware Applications: Middleware Applications such as Microsoft BizTalk Server and Logic Apps serve as indispensable intermediaries in bridging the gap between disparate applications, facilitating seamless data exchange and communication. They excel in orchestrating intricate integrations, as exemplified by the use of MS Biztalk as middleware to link the Manufacturing Execution System by Ignition with Dynamics 365 F&O. Additionally, Microsoft’s Azure Logic Apps, a powerful middleware solution, empowers users with a user-friendly, low-code platform for designing workflows that effortlessly connect diverse services and systems. This versatility makes them ideal for automating routine tasks and integrating cloud-based applications, exemplified by their utility in connecting eCommerce applications with Dynamics 365 F&O.

Microservices Architecture: In 2023, Microservices rule the integration world. Think of it as a digital orchestra, breaking down applications into individual virtuosos, like Amazon’s e-commerce platform. Each service plays a distinct role, such as authentication or order processing, harmonizing agility and scalability across the stage.

Event-Driven Architecture: In the fast-paced digital era, real-time responsiveness is paramount. Event-driven architecture, as seen in financial institutions’ fraud detection systems, triggers actions based on specific events. If a suspicious transaction occurs, the system immediately blocks it, showcasing the importance of instant reactions in preventing risks.

Serverless Integration: Serverless cloud computing, epitomized by platforms like AWS Lambda, simplifies integration by removing the need to manage infrastructure. For instance, when a user signs up on a website, serverless integration can automatically add their details to the CRM system, freeing developers from managing servers and enabling rapid development.

The Low-Code No-Code Revolution: With soaring demand for application integration, the low-code/no-code wave offers a lifeboat to developers battling backlogs. Simultaneously, businesses crave control through automation, gravitating towards low-code/no-code for development. Leading platforms like Microsoft Power Platform are at the forefront, empowering citizen integrators and business users. Think of it as a digital canvas with drag-and-drop magic, pre-built connectors, and visual interfaces that transform integration into child’s play, welcoming non-tech wizards into the fold.

Hybrid and Multi-Cloud Integration: As organizations utilize a mix of on-premises and cloud-based systems, integration across hybrid and multi-cloud environments gains prominence. Microsoft’s Azure Arc enables consistent management and governance across on-premises, multi-cloud, and edge environments, illustrating the power of unified integration.

Challenges of Integration

Data security: Integrating applications means sharing data, which raises security concerns. In the healthcare industry, patient data integration between hospitals and clinics demands robust encryption and access controls to safeguard sensitive information.

Complexity: Integrating diverse applications, each with different protocols and data formats, can be complex. For instance, integrating a CRM system with an ERP system such as Microsoft Dynamics 365 Finance & Operations involves mapping customer data to match product codes.

Legacy System Compatibility: Many businesses rely on legacy systems that might not readily integrate with modern applications. Retrofitting these systems requires careful planning and often involves middleware solutions.

Scalability: As businesses grow, their integration demands increase exponentially. Adapting integration solutions to accommodate rising data volumes and user interactions without compromising performance can be challenging.

Cost Considerations: While integration promises significant benefits, there are costs associated with implementation, maintenance, and potential disruptions during the integration process.

Real-World Integration Success Stories/Use Cases

Starbucks mobile ordering: Starbucks seamlessly integrates its mobile app with its point-of-sale (POS) system. When a customer places an order, the app communicates with the POS system, ensuring that the order is prepared and ready when the customer arrives at the store.

Uber’s third-party integrations: Uber’s app seamlessly integrates with third-party services like Google Maps for navigation and payment gateways for seamless transactions. This integration enriches the user experience while ensuring smooth functionality.

Salesforce integration: Salesforce, a common CRM platform, integrates with countless marketing automation tools, such as HubSpot. The integration aids businesses to harmonize customer information, track interactions, and provide personalized experiences.

Interconnected healthcare systems: Health organizations are integrating Electronic Health Records (EHR) systems, lab results, and wearable devices to provide comprehensive patient care. This interconnected ecosystem streamlines information sharing and enhances patient outcomes.

Financial Institutions’ Fraud Prevention: Banks and financial institutions integrate transaction data with AI-driven algorithms to detect fraudulent activities in real-time. This integration prevents unauthorized transactions and safeguards customer accounts.

Why Korcomptenz?

Korcomptenz, a Microsoft Dynamics certified partner, has undertaken integration initiatives that span across international horizons, serving clients in Canada and the Asia-Pacific region. Our prowess in integration shines through as we seamlessly connect Dynamics 365 F&O with MES, employing BizTalk as the trusted middleware. Furthermore, we’ve orchestrated intricate integrations, weaving a digital tapestry that links Microsoft Dynamics 365 with Salesforce, B2B platforms, IBM Planning Analytics tools, and more, all orchestrated with the agility of Logic Apps as the middleware of choice. Not stopping there, we’ve ventured into the world of warehouse management, integrating systems with Prozo and BigBasket to harmonize their operations with Microsoft Dynamics 365. Our dedication to integration knows no bounds as we continue to deliver holistic solutions for our clients.


Application Integration is the key to unlocking enhanced efficiency, agility, and customer-centricity. As we navigate 2023 and beyond, understanding the trends, benefits, challenges, and transformative impact of integration is no longer a luxury but a necessity for your enterprise aiming to stay competitive in a rapidly evolving digital landscape. By embracing the power of integration, businesses can seamlessly connect the dots and pave the way for a brighter and more interconnected future. Request a consultation today.

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