#FocusOnBestPractices
2020 has been a challenging year for almost everyone outside the eCommerce industry. While most other businesses faced a loss in revenue due to the pandemic, eCommerce saw an almost 40% increase in sales. Similarly, 2021 will bring a variety of new opportunities and eCommerce challenges. Businesses need to be asking themselves, what are these challenges and how can you overcome them?
This is where Shopify can help. Shopify makes it easy for businesses to take their sales online. The set up is completely on the web with no software to install or hosting to procure, and the interface is intuitive for even non-technical users. You can be up and running in a matter of days, not months or even years. Other eCommerce Platforms like Magento require the help of external agencies to set up losing you valuable time and money.
Since many retailers have shifted online during the pandemic, what comes after the pandemic? Will customers revert to shopping offline? Does that mean your investment in a new eCommerce platform was a waste? Well, that depends on you. A survey conducted by the Global Web Index found that 40% of individuals will buy more things online eCommerce platforms even after the pandemic is over. The buying experiences provided to your customers will be critical to ensuring this trend persists..
A Shopify solution can help in this regard by giving you the ability to add whatever functionality you need to provide your customers with a good virtual experience. It will be very difficult for all but the largest organizations to build these new functionalities from scratch, but Shopify’s App Store has more than 4400+ free and paid apps allowing users to easily the functionality they need without custom coding.
Customers want their online eCommerce experience to be fast, easy, and convenient. Thus, there is an increased expectation for fast and free shipping. A study by the Global Web Index shows that 55% of customers are more likely to buy a product online if free shipping is offered as an option and 29% also wish for next day delivery to be an option.
Shopify solutions can help you meet these fulfillment expectations with services that help streamline shipping tasks, track packages, pay shipping costs in the same bill as your monthly subscription, get discounted rates for shipping, and buy postage and print shipping labels. Additionally, Shopify has their own Fulfilment Network which you can take advantage of to deliver fast and affordable shipping and like all aspects of Shopify, it is much easier to set up your Shipping services with Shopify than with other eCommerce platforms.
Retailers should focus on displaying content that is memorable in marketplaces, gain insights to optimize product pages, automate repetitive tasks so your employees can spend more time with customers, and empower customers to personalize their products. Shopify can help by offering a built-in automation feature with Shopify Flow, the power to customize the checkout experience with Shopify scripts, and allows users to automatically schedule sales events and product drop-offs ahead of time. Shopify has everything you need to bring your eCommerce vision to life without the need for any technical know-how unlike Magento and other eCommerce platforms.
Now, we have our website and we have also personalized it to suit the needs of the consumers. What next? It is no use personalizing the website and setting it up if no one visits it. This is where the Digital Advertising trend comes in. Most online retailers use digital ads to bring traffic to their websites. But customer perception of Digital Ads is changing. A study by Statista shows that 51% of customers find digital ads intrusive.
Thus, to get relevant traffic to your website and retain them retailers need to identify and target their best customers, boost repeat business by increasing customer loyalty, adopt a subscription model, and personalize customer experience based on customer rank. This is where Shopify can help. As seen previously Shopify is very user-friendly and is easily customizable.
So, what are you waiting for? Implement Shopify and launch your eCommerce business. Already on Shopify? Learn how you can leverage the best of Shopify with Korcomptenz.
Korcomptenz is a US-based digital transformation services provider, headquartered in New Jersey. We specialize in web, mobile, and marketing technologies such as Sitecore, Magento, Shopify, Kentico, and more. Contact us now for an assessment on how to better leverage your eCommerce platform.
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