By year end 2023, Google plans to officially stop supporting third-party cookies on its chrome browser. Marketers must create roadmap on this, and this will include overhauling playbooks, resetting measurement and re-evaluating spend on Google. Marketers must be prepared for Cookieless advertising for more personalised customer experience.
After pandemic, working from home has become new normal. Both employers and employees have accepted this new change in lifestyle. But do you think this remote working environment is cyber-safe? Most of the companies are not able to provide this secured cyber space to their employees. The cyberattacks on video conferencing services have caused cybersecurity awareness among all small and large organizations.
There are many CRM platforms spread across all industries that are promising to deliver a centralized Customer Data Platform (CDP).