Recession-Proof Your Marketing: Crucial Tips for Success


The economic slump also known as the Great Recession from 2007-2009, caused by a mortgage crisis that led to the fall of the American real estate sector, had far-reaching consequences in Europe as well. Numerous countries faced national debt defaults and had to seek bailouts from the European Union. However, one valuable lesson learned from these events is hindsight.

While it may seem counterintuitive to increase investments during a recession, this is precisely what forward-thinking companies are doing. In the past, a positive customer experience was often defined by a friendly smile and a warm handshake. Today, customer expectations have soared and show no signs of slowing down.

Customers now demand a consistent and personalized experience across various touchpoints, tailored to their preferences and position in the buyer’s journey. Even as economic activity slows, customer expectations continue to rise. With consumers having less disposable income, businesses must work harder than ever to earn their trust and loyalty.

Actions Your Marketing Teams to Take During a Downturn

So, what strategies should teams employ for marketing during a recession and where should they direct their efforts?

Why Korcomptenz?

Harnessing the potential of emerging technologies hasn’t consistently proven simple. Numerous enterprises encounter difficulties in determining their starting point and investment priorities. At Korcomptenz, we’ve established a proven methodology that empowers you to strengthen your business capabilities, ensuring your competitiveness in the market. The process commences with a comprehensive evaluation and quantification of your distinctive Digital Transformation requirements, culminating in a tailored roadmap for your success. This approach ensures that you achieve tangible returns on investment at each stage of the journey.


The past two years have underscored the critical role of new technologies in ensuring the survival and prosperity of businesses during periods of uncertainty. With the appropriate technology, companies can adapt to shifting conditions, pivot to address evolving demands and find opportunities for success even in the most challenging circumstances.

Unfortunately, it’s a common occurrence for us at Korcomptenz to observe companies prioritizing the wrong aspects when choosing marketing solutions. Instead of pausing to evaluate their existing situation, expertise, financial resources, and capacities, they rush into a solution offered by a vendor making grand promises without due consideration. Request a consultation today.

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