Creating brand loyalty is especially important in our digitally connected world, where customers who don’t like an experience can easily click over to the next provider. The question is, how can brands separate themselves from the competition and capture loyalty?
Microsoft made big news this week by announcing their long-awaited, not-so-secret weapon in the ongoing mission to unseat Amazon Web Services as the leading player in the cloud computing market.
Nearly 90% of business executives, managers and analysts think their industries will be disrupted by digital trends, yet less than half (44%) feel prepared for the disruption, says a recent MIT Sloan Management Review and Deloitte University Press report.
Microsoft puts the precise number at 162% over three years with complete payback in 7 months in a study by Forrester Research.
Whether you’re talking about personal electronic devices or bots in social media, artificial intelligence seems to be everywhere.
Not to sound dramatic, but anyone familiar with managing a Microsoft Dynamics ERP application is probably aware that the beast needs to be fed.
While the statistic is provided by Salesforce, you’ll find similarly promising metrics reported across the marketing technology spectrum.