Posted on March 20, 2018

What a Marketer Needs to Know

While phishing scams, malware, DDoS, and other attacks continue to threaten the Internet business landscape, there are a growing number of cloud platforms that offer best-practice protocols to guard against these illegal programs with increasing efficiency. While National Cyber Security Awareness Month is technically in October, it’s always a good time to examine the threats to your online presence, and how to guard against them.

A high percentage of cyber attacks, which could steal information or disrupt traffic, can be addressed or even thwarted through security best practices and technology. Some key terms marketers should become familiar with are:

  • HTTPS (Hypertext Transfer Protocol Security) means the data transfer between the client and the server is secured. The main motivation for HTTPS is authentication of a website and protection of the privacy of the exchanged data from man-in-the-middle attacks.
  • WAF (Web Application Firewall) is an application that examines traffic coming in to a site to detect any suspicious behavior. The application applies a set of rules to guard against common attacks like Cross Site Scripting.

  • TLS (Transport Layer Security) refers to cryptographic protocols that secure communications over a computer network between servers and web browsers. The primary aim is to provide privacy and data integrity between two communicating computer applications.

  • SSL (Secure Sockets Layer) refers to methods of establishing a secure connection between a client and a site through an encrypted link that ensures all data passed between a web server and browsers remain private. Considered an industry standard, SSL is used by millions of websites in the protection of online transactions with customers.

Web Security Standards Platform

You may already have some, if not all, of these components on your website and cloud platform, but you still may not have enough security. Vendors can package up free security offerings that don’t necessarily give you the necessary customizations or protections you need.

For example, you need HTTPS to have a secure website, how do you know whether to choose TLS or SSL to deliver it? Most people probably consider them interchangeable, but one can be more vulnerable to the BEAST attack, and—depending on the version in use—either might be deployed incorrectly.

KORCOMPTENZ can help your company implement the best internet security on the ideal cloud platform to fit your unique requirements. We specialize in providing the protection you need against all forms of attack, increasing the security of your customers data and preventing damage to your reputation.

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