However, companies usually have various departments that interact with consumers (marketing, IT, sales, customer service, etc.), and customer data gets recorded in different systems. The accounting department may use an ERP system to manage financial data, while the marketing department uses a CRM to organize customer information. Other parts of the business might use billing, application tracking, and social media monitoring applications to engage with and understand customers.
Fortunately, Microsoft Dynamics AX is designed to adapt to the business needs of your staff and the overall integration needs of your organization. In addition to some of the systems discussed here, it can even be integrated with CAD/PDM/PLM, giving you the combined power of an engineering and manufacturing system
There are a number of technologies available to programmatically integrate Microsoft Dynamics AX with other applications that enable you to exchange data or integrate functionality. These technologies include the following: