Top Five CMS Trends in 2020

It’s not just text, pictures and a couple of videos that create the ultimate user experience for enterprise web properties. It is all about the holistic experience across devices and channels. CMS’s deployed for enterprises must allow content administrators to push contextually sensitive information to the right user at the right time, across web, mobile, email and social media.

While Kentico has all the right tools for workflow control, group targeting, multi-tier automation and so on, Sitecore scores an offer more granular control. The Sitecore Experience Platform is an integrated digital marketing platform that runs in parallel with the core CMS offering and enables large enterprises to easily offer the highest level of usability and experience for millions of end users. Kentico has similar features, but is more suited for mid-level enterprises with less visitors and products.

In 2020, AI is becoming a mainstream obsession for enterprises rather than a futuristic accessory. The corporate website is going to be no different in this regard. A big area where AI can create a major impact for websites is the personalization of the user experience. With machine learning capabilities, visitor data can be analyzed to offer personalized experiences for every visitor. Data generated from website traffic can also be intelligently passed to a CRM or other system for further marketing automation programs. The more the personalization, the greater the love from visitors.

On this front, Sitecore runs away as a clear winner thanks to its in-house Sitecore Cortex AI engine that empowers Sitecore CMS with AI capabilities like never before. Kentico on the other hand currently offers AI capabilities by integrating with 3rd party service providers only.

According to estimates, only 9% of companies provide live chat features on their website, even while those same organizations are aware of the substantial benefits. Chat support increases customer engagement and presents you with a better opportunity to convert prospects into customers. Further, chats can have various components, such as a pre-chat form, triage, and post-chat. Each of these components are extremely useful in terms of knowing your prospects better. Chats could also be analyzed with big data techniques to generate additional insights on your customers and operations. This indicates that businesses can gain advantage by deploying a chat feature.

Kentico users are in luck: Chat has been a part of the platform for years now. Sitecore users will have to look for third party options. Advantage: Kentico.

Most enterprises overshoot their CMS budgets because they cannot clearly differentiate between software and strategy and are unable to draw a connection between the two. The web has been become so ubiquitous and CMS systems so advanced, that it’s important to step back and determine your unique needs. It’s so important that we consider it a trend to do so.

Rather than look at massive lists of features, companies should evaluate multiple CMS’s for the use-cases scenarios they will face from time to time. Sitecore might have an edge in when it comes to meeting the needs of a large organization. With high focus on personalization, it can integrate well with other information systems of your enterprise and create a holistic experience from your entire IT infrastructure. However, if you need a CMS with out of the box e-commerce, then Kentico is more easily deployed, especially for medium sized stores. Kentico also features a unique portal development model that can get you started more quickly and more easily. Sitecore’s standard MVC model can ultimately support larger sites and storefronts with millions of pages and SKUs, but it is more complicated to work with and only beneficial in certain use cases.