Posted on June 30, 2017
While the statistic is provided by Salesforce (visit their ROI calculator), you’ll find similarly promising metrics reported across the marketing technology spectrum. It’s not uncommon to see 73% of marketers describe email campaign return on investment as “good” or “excellent,” or 72% saying the same of SEO. There are also notable productivity, collaboration, and big data benefits as well, making it difficult to separate fact from fiction, and determine where to invest your hard-earned marketing dollars.
The rapid pace of change and the proliferation of new products only increases the challenge. It can be impossible to say what to do with Artificial Intelligence and Machine Learning if you’re still working on implementing an automated marketing platform, or launching your first mobile app. Chances are you’ll end up with more questions than answers. Perhaps you’re wondering:
What should I do first?
What do I do after I’ve got a great site, but not much traffic?
What do I do now that I have a lot of traffic?
How can I market to leads I’ve already captured on my site?
How do I compare to the competition?
KORCOMPTENZ can help answer these questions with a strategic vision, deep technology experience, and a commitment to long term value. We’ve developed a marketing technology adoption approach that begins with building a strong foundation and then expanding your reach into the techniques with the highest possible ROI for your business. We deliver on this promise with a combination of turnkey and specialized marketing technology services backed by our deep business knowledge and rich access to resources.
We invite you to explore our marketing technology services and schedule a consultation to learn how we can increase your return on investment and lower your total cost of ownership by engaging customers and prospects, and accelerating your growth.