Kentico Xperience CMS – Leading .NET content management, enterprise marketing, and eCommerce Solution

#FocusOnBestPractices

Kentico Xperience CMS is a leading Content Management, Enterprise Marketing, and eCommerce Solution on Microsoft’s .NET platform. Kentico Xperience has been recognized by Gartner, Microsoft, Deloitte, and Gleanster, and is the only fully integrated, all-in-one solution that allows you to improve your customer experience rapidly and effectively.

Kentico Xperience CMS works as one seamless solution for both marketers and developers, offering advanced capabilities and a short time to value.

Create personalized experiences across channels with Kentico Xperience CMS

Provide customers with personalized experiences on the web, mobile, email, and other channels. Create touchpoints with Kentico Xperience CMS that offer unique content to different types of visitors or dynamically change what they see according to the actions they perform.

Automate your marketing campaigns with Kentico Xperience CMS

Keep your customers engaged through automated actions. Nurture leads with drip campaigns, provide personalized content based on their unique interests, and use forms to gather relevant data. Pick one of the templates or create your own automation with a drag-and-drop designer.

Sell products online with Kentico Xperience CMS

Forget template-based stores. Provide a unique experience that will help you stand out! With Kentico Xperience CMS, you can customize and personalize every part of the digital experience. That means higher conversion rates, increased shopping cart sizes, and more returning customers.

Who uses Kentico Xperience CMS?

Top Industries Using Kentico

Why Kentico Xperience CMS?

Kentico Xperience 13

Top users of Kentico Xperience CMS

Accelerate Your Results with Rapid Development on a Developer-Friendly Platform - Powered by Kentico Xperience CMS

Unlock your creativity with Kentico Xperience CMS and build powerful web solutions to manage content, execute marketing initiatives, and sell products. Speed up time to value with fully integrated modules and reusable components. Extend the platform to deliver highly customized solutions. Deploy on-premises or in the cloud.

Scalability and Performance

Deliver fast and scalable websites

Implement high-performance websites with the latest ASP.NET Core MVC technology. Scale up your solutions effortlessly to handle increased traffic and deliver a consistently fast digital experience.
MVC Development

Build exceptional experiences

Build exceptional websites using the MVC development model. Gain full control over how a front end is rendered while keeping your solution architecture clean. Empower marketers to achieve more on their own with reusable widgets.
Deployment Tools

Deploy projects with confidence

Synchronize work between developers and marketers effortlessly. Break up the development, content creation, and deployment process by setting up different environments for various stages. Move coding, data, and content from one environment to another automatically or manually in just a few clicks.
Security

Secure your websites and data

Kentico Xperience CMS undergoes regular security testing and security-focused code reviews. Eliminate threats and secure your websites with multiple security layers separating data, administration, and the live site. Plus, protect your data by leveraging various authentication methods, permissions, and user management.

Take Advantage of Built-in Artificial Intelligence with Kentico Xperience CMS

Kentico Xperience CMS makes it easier than ever to personalize content for your visitors with the integrated Recombee AI engine. Sophisticated algorithms provide accurate results and bring the most relevant content to each user. With the help of AI, editors don’t need to choose which article is suitable for each persona.

The built-in activity tracking app lets you track visited pages, identify the most frequent users, and create the most relevant content based on their interests. With the flexible and scalable plug-and-play user interface, you can create personalized content and post it to a website immediately.
Advantage of Built in Artificial Intelligence

Manage Content Your Way with Kentico Xperience CMS

Create modern websites with ease, flexibility, and full control over your content. Design beautiful web pages and reuse content in your mobile app, email campaigns, and other channels. With Kentico Xperience CMS, you can maintain consistency and compliance throughout the entire content lifecycle.

Page Builder

Design beautiful pages without technical knowledge

With an intuitive Page Builder, you can create new pages using drag-and-drop widgets or copy-pasting whole widgets anywhere on your website. Plus, you can apply personalization rules and deliver customer-centric experiences without any technical knowledge.
Structured Content

Create content once, use it anywhere

Manage different content types from articles and blog posts to complex product catalogs. As content is independent of the presentation, you can reuse it across multiple sites, in your mobile app, or in an email campaign. And the best thing is, if you redesign your website, you don’t have to rewrite your content!
Workflows and Versioning

Ensure consistency and compliance

Make sure your content is always consistent with your brand and compliant with internal processes and regulatory requirements. Kentico Xperience CMS comes with a simple-to-use interface that allows you to design custom workflows based on your internal processes. Manage the flow of your content between authorized users and have them review any content before it gets published.
Multilingual Content

Create content in any language

Translating your website into multiple languages can be the first step to growing your business in new markets. Kentico Xperience CMS allows you to manage websites in any number of languages easily, including Chinese, Russian, Spanish, Hebrew, Arabic, and Eastern European languages.
Digital Asset Management

Centralize your digital assets

With a built-in asset library, you will always have access to the latest version of an image, brochure, or presentation. Organize your assets into thematic libraries and reuse them across pages and websites. Not only that, Kentico Xperience CMS automatically resizes your images for different screen sizes, so that you don’t have to do it manually!
Multisite Management

Manage multiple websites

Manage multiple websites from a single platform and share content, data, code, and credentials across them. Kentico Xperience CMS is designed with multi-site support in mind and is ready to handle the most advanced digital experience scenarios.

Key Takeaways (Kentico Xperience CMS)

KORCOMPTENZ is a Kentico Xperience CMS Partner with proven, experienced teams that can fix tricky integration, make websites faster, optimize conversions, and rescue bad projects. KORCOMPTENZ is your total technology transformation partner, helping you engage your customers and prospects, enable your business, and accelerate your results. Request a consultation to learn more about our web and marketing technology services, business management solutions, mobile apps and custom development, and infrastructure management services.

FAQ Kentico Xperience CMS

Kentico Xperience CMS is a versatile and powerful platform that greatly simplifies and enhances website development and content management. You benefit from a comprehensive set of tools and features designed to streamline every aspect of your web development and content management process.

Efficient Content Creation and Publishing: Kentico Xperience CMS provides a user-friendly interface that allows content creators to easily author, edit, and organize content without the need for technical expertise. With a WYSIWYG editor and a range of content types, you can create diverse and engaging content, ensuring a dynamic and attractive website.

Flexible Templating and Design: The platform offers a variety of customizable templates and layouts, allowing you to design and structure your website according to your brand’s unique identity. You can create responsive and visually appealing websites that provide a seamless experience across different devices and screen sizes.

Content Personalization: Kentico Xperience CMS enables you to deliver personalized content and experiences to different user segments. You can tailor content based on user preferences, behavior, and demographics, enhancing user engagement and conversion rates.

Robust Digital Marketing Tools: The integrated digital marketing features of Kentico empower you to optimize your website for search engines (SEO), run effective email marketing campaigns, and track visitor analytics. This data-driven approach helps you refine your content strategy and improve user engagement over time.

E-commerce Capabilities: If you’re running an online store, Kentico Xperience CMS offers robust e-commerce features. You can manage products, process orders, handle payments, and provide a seamless shopping experience for your customers, all within the same platform.

Easy Integration: Kentico supports integration with various third-party applications, CRMs, and marketing automation tools, enhancing your website’s functionality and capabilities. This ensures a seamless flow of data and processes across different systems.

Scalability and Security: Whether you’re managing a small website or a large enterprise-level platform, Kentico Xperience CMS scales to meet your needs. It also prioritizes security, offering features like role-based access control and data protection to safeguard your website and sensitive information.

Kentico Xperience CMS excels in managing complex content hierarchies and multi-language content, making it a robust solution for efficient content management across global and multilingual websites.

Hierarchical Content Structure: Kentico offers a flexible and intuitive content structure that allows you to create intricate hierarchies. Whether you’re organizing articles, products, or any other type of content, the platform enables you to establish parent-child relationships, ensuring a logical and organized presentation of your content.

Content Versioning and Workflow: With Kentico Xperience CMS, you can manage content versions and implement customizable approval workflows. This ensures that changes to your complex content hierarchies undergo proper review before being published. You can maintain content consistency and accuracy even in multi-level hierarchies.

Multi-Language Content Management: Kentico is designed to seamlessly handle multilingual content. You can create and manage content in multiple languages within the same platform. Each language version can have its own structure and hierarchy, ensuring that your global audience receives content tailored to their language preferences.

Translation Management: The platform simplifies the translation process with integrated translation management tools. You can send content for translation, track translation progress, and update translated content—all within the Kentico Xperience CMS environment. This streamlines the process of maintaining consistent and accurate multilingual content.

Localization Support: Kentico goes beyond basic translation by allowing you to adapt content to specific cultural and regional preferences. You can customize content based on local nuances, ensuring that your website resonates effectively with diverse audiences around the world.

Global SEO and Metadata: Kentico Xperience CMS enables you to optimize each language version of your content for search engines. You can set language-specific metadata, URLs, and keywords, enhancing your website’s visibility and search engine ranking across different regions and languages.

Content Synchronization: To ensure content consistency across different language versions, Kentico provides tools for content synchronization. You can synchronize updates and changes across hierarchies and languages, reducing the risk of discrepancies.

Kentico Xperience CMS offers its own eCommerce features and it is also designed to seamlessly integrate with e-commerce platforms, providing a unified and streamlined experience for content management and online shopping on an e-commerce website.

Kentico Xperience CMS offers robust integration capabilities that allow you to seamlessly connect your e-commerce platform with your content management system. This integration empowers you to achieve a harmonious blend of engaging content and efficient e-commerce functionality, enhancing the overall user experience. Here’s how:

Unified Platform: By integrating Kentico Xperience CMS with your e-commerce platform, you can manage both your website’s content and e-commerce elements from a single, unified platform. This eliminates the need to switch between different systems and streamlines your day-to-day operations.

Content-Driven Commerce: Kentico Xperience CMS prioritizes content-driven commerce, allowing you to create compelling product pages enriched with multimedia content, descriptions, and reviews. This content can be seamlessly integrated into your e-commerce platform, enhancing product visibility and customer engagement.

Personalized Shopping Experience: The integration enables you to leverage customer data and behavior from both content and e-commerce interactions. This holistic view empowers you to personalize the shopping experience by recommending relevant products based on browsing history and content preferences.

Efficient Content Updates: With Kentico, you can efficiently update product information, prices, and availability across your e-commerce platform and content pages. This ensures that your content remains accurate and up-to-date, enhancing the credibility and reliability of your website.

Responsive Design: Kentico supports responsive web design, ensuring that your e-commerce website provides a seamless shopping experience across various devices and screen sizes. This responsive design enhances user satisfaction and encourages conversions.

Integrated Marketing Tools: Kentico Xperience CMS offers a suite of integrated marketing tools that can be seamlessly applied to both content and e-commerce elements. You can run targeted campaigns, track customer interactions, and analyze data to optimize your marketing efforts.

Kentico Xperience CMS is a powerful platform that excels in facilitating personalization and targeted content delivery, enabling businesses to create highly tailored and engaging experiences for different audience segments.

Audience Segmentation: Kentico CMS allows you to define and segment your audience based on various criteria, such as demographics, behavior, preferences, and past interactions. This segmentation forms the foundation for delivering content that resonates with each specific group.

Dynamic Content: With Kentico Xperience CMS, you can create dynamic content that adapts to the preferences of different audience segments. This means that visitors see content that is most relevant and meaningful to them, enhancing engagement and user satisfaction.

Personalized Recommendations: The platform enables you to provide personalized recommendations to users based on their browsing history, purchase behavior, and content interactions. By suggesting relevant products, articles, or resources, you enhance cross-selling and upselling opportunities while enhancing the user experience.

Rule-Based Personalization: Kentico offers rule-based personalization, allowing you to define specific conditions and actions for different audience segments. For example, you can display promotional content to first-time visitors or show loyalty rewards to returning customers.

A/B Testing: To optimize personalization efforts, Kentico Xperience CMS supports A/B testing. You can experiment with different content variations and see which ones resonate better with specific audience segments, refining your approach over time.

Content Variants: With Kentico CMS, you can create content variants for different audience segments, languages, or regions. This ensures that your messages are culturally sensitive and contextually relevant, contributing to a more personalized experience.

Marketing Automation: Kentico Xperience CMS integrates marketing automation tools that enable you to automate personalized interactions throughout the customer journey. You can trigger targeted emails, notifications, and content delivery based on user actions and preferences.

Data-Driven Insights: The platform provides valuable insights into audience behavior and content performance. By analyzing data and user interactions, you can fine-tune your personalization strategies and continually improve the effectiveness of your targeted content.

Kentico Xperience CMS offers a comprehensive suite of advanced analytics and reporting features that empower businesses to closely monitor website performance, track user behavior, and extract valuable insights to optimize their online presence effectively.

Real-Time Tracking: Kentico provides real-time tracking of website visitors, enabling businesses to monitor user activity, engagement, and interactions as they happen. This immediate insight allows for quick adjustments and optimizations based on current user behavior.

Customizable Dashboards: The platform offers customizable dashboards that allow businesses to create tailored views of key performance indicators (KPIs) and metrics. This flexibility enables you to focus on the specific data points that matter most to your business goals.

Conversion Tracking: Kentico Xperience CMS enables businesses to set up and track conversion goals, such as form submissions, purchases, or downloads. This feature provides insights into user behavior and helps businesses measure the effectiveness of their calls to action.

Behavioral Analytics: With Kentico Xperience CMS, you can analyze user behavior patterns, navigation paths, and click-through rates. This information allows you to identify popular content, understand user preferences, and optimize website navigation for improved user experience.

A/B Testing: The platform supports A/B testing, allowing businesses to experiment with different website variations and analyze their impact on user engagement and conversions. This data-driven approach helps refine content, layouts, and designs based on user preferences.

Segmentation and Targeting: Kentico CMS offers segmentation and targeting capabilities that enable businesses to categorize users into different groups based on characteristics or behaviors. This segmentation allows for more personalized content delivery and optimized user experiences.

Heatmaps and Session Recordings: Heatmaps and session recordings provide visual representations of user interactions, highlighting areas of interest and engagement. This visual feedback helps businesses identify user preferences, pain points, and opportunities for optimization.

Content Performance Insights: Kentico Xperience CMS allows businesses to track the performance of individual pieces of content, such as articles, pages, and products. By analyzing metrics like views, engagement, and conversions, you can refine your content strategy and create more impactful content.

Third-Party Integration: The platform supports integration with various third-party analytics and reporting tools, enabling businesses to consolidate data from multiple sources and gain a comprehensive view of their online performance.

Share this article

Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter

Related articles

Share on facebook
Share on linkedin
Share on twitter