Company Overview
The client is a leading provider of end-to-end water treatment solutions for the dental industry, selling class-leading products and supporting ongoing compliance needs. The company produces the full spectrum of products to support water treatment in a dental office, including devices that are inserted into the patient’s mouth, devices that capture water, clean it, and ultimately dispose of hazardous waste. The company also prides itself on helping its customers maintain complex regulations surrounding water treatment, including annual assessments. In addition to selling the product, the company provides a suite of online tools to manage and report on compliance.
Though most sales are fulfilled by distributors, e-commerce was seen as a key advantage to ease the placement of orders and experiment with innovative new strategies such as subscriptions.
The company had been operating three separate websites for its brands on three different platforms.
A strategic goal was to unify the brand while maintaining awareness, as well as deploy the completed project from a single platform.
Microsoft Dynamics 365 CE was recently deployed for their respective business development and internal support processes.
About the Engagement
The customer identified the need for a complete overhaul of their web applications and messaging.
Lanmark360, a partner agency, was selected for branding, design, and content, while Korcomptenz would perform development, customization, and quality assurance services across a new, unified instance of WordPress CMS and WooCommerce. WooCommerce features included the product search, catalog, checkout process, and a single sign-on integration with a Compliance Portal developed as an extension to Microsoft Dynamics CE. The goal was to allow users to register once for both platforms and sign through a seamless experience.
