

THE AUTHOR
Christian Twiste
Chief Digital Officer
Salesforce CRM: The Features and Services that will Grow Your Business
Your sales, marketing, and customer service teams have CRM needs. From access to accurate, actionable information to analytics and custom functionality, your users rely on technology to help them get the job done right and make your company successful. If they’re using systems that aren’t best-in-class, however, or they’re struggling with legacy software, your performance will suffer, frustrating your customers and potentially losing prospects to the competition.
This is where Salesforce solutions can help. The worldwide leader in CRM and marketing software comes packed with the capabilities and features sales, marketing, and customer service teams need to succeed in today’s highly competitive market.
If you’ve ever asked yourself how your company can close more deals, have more satisfied customers, make more insightful decisions, and increase your productivity, you need to take a closer look at what Salesforce solutions has to offer as a CRM partner:
- The Salesforce Sales Cloud is the world’s most popular Customer Relationship Management system and it includes everything you need to manage leads, opportunities, accounts, and contacts, plus streamline your sales team’s productivity with customizable workflows and reminders. You can even integrate data from Data.com to ensure your representatives are equipped with the latest information about their prospects.

- The Salesforce Marketing Cloud is the industry leader in one-to-one, always-on, omnichannel marketing, enabling you to engage with your customers and prospects with personalized, proactive messages delivered across email, chat, social, and mobile. You can even empower your campaigns with Artificial Intelligence to automatically identify highly engaged users and target them even more directly with actionable content.
- The Service Cloud is the most advanced, integrated, and intuitive customer service platform on the market with the features your CSR’s need to successfully resolve issues at the first point of contact. From case and knowledge management to flexible workflows and next best action tools, the Service Cloud allows you to deliver the best possible service on the phone, across social media, via chat, text, and web channels, ensuring that interacting with your organization is a consistently positive experience and build loyalty.
Of course, there’s even more: From the Commerce Cloud to the Community Cloud, Salesforce CRM offers all the functionality you need to successfully run and grow your business. Perhaps even better, all Salesforce Clouds include in-depth analytics, dashboards, and customizable reporting to generate powerful business insights on everything from healthcare to Wealth Management, and all are available in a transparent pay as you go model with no upfront software licensing costs. Simply choose the apps you need and add on others as your needs evolve, including thousands of extensions and upgrades available in the App Exchange.
It’s also extremely easy to get started. Your business demands the best. The time is now to step up to Salesforce and take advantage of the capabilities the CRM leader in cloud software has to offer.
