Posted on December 5, 2017
New version means smarter online marketing and customer engagement
On December 11th, Kentico will release its 11th version, bringing new capabilities to the platform that will help companies streamline projects and simplify development. With less custom code, fewer technical requirements to design emails, and more testing capabilities, Kentico 11 promises to make life easier for business and technical users alike.
In the area of sales and marketing, the platform includes a new Salesforce CRM integration that allows developers to connect with their audience more effectively and gain a better understanding of the customer journey. It’s also important to note that Kentico 11’s Email Builder has been completely redesigned and now allows for drag-and-drop creation of newsletters and campaigns, as well as an in-browser preview view for desktop and mobile devices.
Also look for new marketing toolset features to help business users understand their data. With new insights into campaigns and newsletters, contact touch points, and persona history, marketers will better understand how they’re reaching their customers, while developers will spend less time creating custom reports and modules, increasing the effectiveness of the platform.
In addition, Kentico 11 means smarter online marketing because of the addition of new reports and tracking capabilities. By leveraging new Google Analytics Ecommerce tracking, developers will be able to better understand site traffic while needing to write fewer custom reports.
KORCOMPTENZ, can help your business take full advantage of Kentico 11, a major upgrade for a proven platform that allows you to improve technical development and reach customers more effectively.
Let us help you bridge the gap between the developer’s need for clean code and the marketer’s need for more features, as you increase efficiency and productivity and free up your development resources to work on other things to enhance your business.