According to estimates, only 9% of companies provide live chat features on their website, even while those same organizations are aware of the substantial benefits. Chat support increases customer engagement and presents you with a better opportunity to convert prospects into customers. Further, chats can have various components, such as a pre-chat form, triage, and post-chat. Each of these components are extremely useful in terms of knowing your prospects better. Chats could also be analyzed with big data techniques to generate additional insights on your customers and operations. This indicates that businesses can gain advantage by deploying a chat feature.