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Korcomptenz - Total Transformation Blog - Top Five Salesforce Best Practices for the Retail Industry
In this era of rapid technological change, business leaders need to be aware of the latest software offerings to take advantage of important new functionality. A key platform for business users is the immensely popular Salesforce. Like any other enterprise software, however, Salesforce needs to be configured, customized, and administered properly for optimal function and a maximum return on investment. In addition, there are best practices that are unique to each industry.
In a series of blog posts, we’ll be taking a look at important best practices for some of the industries that Korcomptenz specializes in. This post focuses on the retail industry.
The retail industry includes businesses of all sizes, from mom and pop shops to ecommerce stores to massive chains. The underlying feature of all of these businesses is the sale of products to their customers and the need to continually attract both new customers and repeat business.
This is true whether you are selling apparel, technology products, consumer durables, or even food products. The audience might be different, the purchasing cycle might be shorter or longer, and the competition might be niche or fierce, but ultimately all retailers need to continually drive sales of individual products, sold as units or in-bulk.
One of the keys to driving sales is the customer experience, and the speed at which customers can place and receive an order, plus access customer service. Salesforce can play a critical role in this process, but chances are it’s not the only system you use. Therefore, it’s critical to enable Salesforce to access customer data from these other systems.
We hope the Salesforce best practices in this blog have been helpful to you. Please visit www.korcomptenz.com to learn more about our Salesforce solutions for the retail industry or to schedule a complimentary consultation. Also, be sure to check back in the future for best practices for other industries.