Posted on December 27, 2019

The data wars heat up as Salesforce positions itself to go head to head with Microsoft

Salesforce the global leader in CRM, announced last month it has acquired Tableau Software, a top analytics platform – a deal that should accelerate Salesforce’s growth in the digital transformation space, and position it to go head to head with Microsoft in the rapidly accelerate corporate battle to control customer data.

Salesforce EinsteinFirst, let’s cover the acquisition itself: The combination of Salesforce and Tableau Software promises to provide customers with even greater value from their data to drive smarter business decisions and more intelligent experiences. With Tableau, Salesforce will be positioned to play a greater role in driving digital transformation, as companies will be able to access data across their business to make smarter decisions, drive intelligent and connected customer experiences, and fast-track innovation.

Marc Benioff, Chairman and co-CEO of Salesforce, calls Tableau “an extraordinary company with an amazing product and team and an incredibly passionate community,” adding that the collaboration will transform the way companies understand “not only their customers, but their whole world – delivering powerful AI-driven insights across all types of data and use cases for people of every skill level.”

While Tableau will be part of Salesforce, the company will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. Adam Selipsky, President and CEO of Tableau, said the partnership will allow his company to deliver more value to customers faster and with a broader and deeper analytics platform. “We are thrilled to embark on a journey with Salesforce that will, undoubtedly, transform organizations around the world by putting data at the center of the digital revolution,” he said.

TableauSalesforce’s Customer 360 already gives users a complete, intelligent view of their customers across touch points. This is on top of Salesforce Einstein, which pioneered AI for CRM and today delivers AI-powered analytics for sales, service, marketing, commerce and more. Add to that Tableau’s self-service analytics with an intuitive analytics platform, which can be used by people of any level to work with data for any purpose.

Now, onto the data wars: Salesforce and Microsoft are pursuing similar strategies in different ways. Ultimately, they both want to be the company that hosts (and therefore at least partially controls) corporate data. Microsoft is pursuing this strategy using a “Common Data Model” that provides a template for business data that’s shared across different systems combined with their popular Azure Cloud Services, Power BI, and Dynamics 365 CRM. Salesforce’s acquisition of Tableau gives the company a direct competitor to Power BI and Customer 360 plus Mulesoft is their answer to the “Common Data Model.”

While which industry leader will ultimately win out remains to be seen, the increased competition is certain to result in more options and more capabilities for companies using CRM and data analytics. There are more choices on the market than ever before, and more ways to improve your sales, marketing, customer service, and data visibility. That’s always good for companies looking to transform their business.

At Korcomptenz, we specialize in both Microsoft and Salesforce technologies. We can help you navigate the space and take full advantage of all Salesforce has to offer – best-in-class CRM that enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, internet of things, AI, voice and blockchain – to create a 360-degree view of their customers. And with the acquisition of Tableau, the reach of this dynamic CRM will be even greater, as it enables digital transformation to reach $1.8 trillion in 2022, according to the IDC Semiannual Worldwide Digital Transformation Spending Guide.

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