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Korcomptenz - Total Transformation Blog - How Marketers Spend Their Money
Technology spending, customer experience, innovation and personalization are key trends when it comes to where marketing leaders are concentrating their attention – and their dollars – according to the Gartner CMO Spend Survey released in November. This survey polled over 600 marketing leaders across industries in North America and the U.K. in an effort to help companies better understand marketing priorities and budget allocations.
“Marketing leaders must demonstrate the business value of their efforts amid uncertain times,” says Ewan McIntyre, senior director, analyst, Gartner for Marketers, and lead author on the CMO Spend Survey, which brought out these eight key findings:
Korcomptenz can help you decide where to invest your marketing dollars most effectively, achieving a healthy balance of technology, advertising, and innovation spending. We can help your team understand the complexity of today’s markets and consumers; how to balance the importance of customer experience and customer analytics with that of acquisition and retention; and how to personalize the CX without infringing on their right to privacy and other related issues.
We are leaders and innovators in customer journeys and marketing automation with experience across major customer relationship management and web content management platforms. Our work has been recognized by leading organizations like DigiMarcon, Mautic, and Kentico. Contact us today for a consultation on how we can solve your marketing business challenges and gain competitive advantage for your organization.
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