This shows why it’s so important for online sellers to take advantage of this growing opportunity by adjusting their eCommerce platform and product data to better fit online searches made through voice assistants, including understanding buyer context, providing longer, more detailed product descriptions, and using more conversational language.
2. Border-Free eCommerce
Many people are now shopping on overseas websites. In fact, a Forbes survey across 24 countries and six continents showed that 57% of respondents had done so within the last six months of being surveyed, with numbers in some countries reaching the high seventies. They are looking for better pricing, product or service availability, and selection, and because of improved digital connectivity, consumers are less restricted by physical borders than ever before. In fact, a recent McKinsey report says that by 2020, people around the world will spend $1 trillion on cross-border eCommerce, and to benefit from this trend, your company needs to use a technology platform that supports different languages, currencies, and taxes, among other things.
3. Augmented Reality Advantages
The popularity of online shopping doesn’t change the fact that many people still prefer visiting brick and mortar stores to visualize products. Augmented reality (AR) is trying to mitigate this downside of online shopping by making it easier for consumers to interact with a product, explore color and other options, and make personalized modifications. This includes allowing them to see what an item of clothing or jewelry would look like on them, or a piece of furniture in their homes, which not only improves customer satisfaction, but reduces returns.
4. B2C-Like B2B eCommerce Capabilities
These days, people expect B2B buying experiences to be responsive and personalized – just like those they are used to on B2C sites. B2B buying must now go beyond offering product information and online ordering to include specific catalogs and pricing, bulk discounts and ordering, restricted access, minimum order value/quantity, and terms payment options, among other online capabilities.
And with the digital revolution, customers also expect things to be intuitive, fast, and easy. They demand a self-service model with personalized and targeted B2B sales activities – such as analytics and delivery, returns, and exchange scheduling — from anywhere at any time. Other successful B2B online sales strategies include creating a tailored approach for each buyer; delivering a consistently high-quality buying experience at all stages of the sales cycle, regardless of preferred interaction channel; being mobile-enabled; offering fast and convenient online tools; providing sales reps an avenue to showcase products and sell in person; and leveraging data analytics to improve service.