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Responsive website design offers the promise of connecting with your customers and prospects regardless of their device or location.
Answering the web design question depends on your specific needs and goals over the short and long term. Enterprises of all sizes use their website to showcase their products and services and to better engage with customers and prospects throughout their purchasing life cycle. Now more than ever customers and prospects are going to interact with you on online and organizations need to be aware of the techniques and strategies that will "click" with their audiences. Here are some important points to keep in mind when considering investing in your website design.
A modern website is more than a static touch point with your customer journey. It provides information about your products and services, but also offers a targeted, personalized means to engage with the right material at the right to enhance your customer journey strategy. In some cases, organization's will want to "wow" their visitors with an impactful look and feel. In others, you may take a more informative and educational approach to provide value to your customers and leads. In both cases, the personas you develop for your customers and the tonality of your product and service offering is critical to how you design and structure your website.
Social media has propelled micro-interactions into popular awareness, and businesses can capitalize on the trend to create richer end user experiences on their websites. If you aren't familiar with the term, it's the ability to interact with web posts and messages with animated expressions like the burst of hearts when you share a message on Facebook. Traditional web pages require a reload when a user interacts with interface elements, resulting in potential speed issues that could lead to higher bounce rate. Micro-interactions are all on the same page resulting in a smoother, richer experience.
Personalization should be critical to your website initiatives, but you need a robust analytics engine behind the scenes to make this happen. Organization's should emphasize the need to track user journeys, navigation patterns, average spend times and much more. The design should accommodate feedback elements that collect as much user data as possible for cleaner analytic reports. These reports would then power personalization engines that drive specific content to users based on their preferences. Talk to us about the wide range of flexible, powerful, and affordable Content Management Systems available. We specialize in Drupal, Kentico and Sitecore.
This has been a perennial trend for almost 5 years in a row, but it has only become more important over time. In 2014, a study pointed out that more than 50% of folks who own a smartphone grab it right after they wake up in the morning to access the internet. If you don't provide a great mobile user experience, 57% of your visitors will not recommend your business according to other studies. The conversion rates for mobile sites are up by over 64% when compared to traditional desktop conversion rates. This trend is true of both B2C and B2B markets. Mobile is a dominant force and your website needs to properly address most major browsers and devices.
Today's mobile savvy internet users are used to scrolling quickly from top to bottom or bottom to top, and features like bottoms-up sticky elements can make a big difference in their experience. These modern features allow you to incorporate menus or other items that are attached to the top and bottom of the page, allowing users to interact with important features wherever they are in their scrolling.
By 2021 nearly 82% of all IP traffic will be videos which includes both consumer as well as enterprise level usage. In 2019, video content is more important than ever, and your website needs to include the design elements and the back end flexibility to support streaming content for both high and low bandwidth users.
In addition to the trends identified here, it is important for organizations to consider how they can conduct business online. Ecommerce isn't just for Amazon or retail anymore. B2B businesses are increasingly investing in ecommerce solutions to provide a better experience for their customers. Companies need to consider a holistic strategy and invest in a powerful, flexible CMS that can support their immediate content management needs and also next generation services like online transactions.