Building a Modern Digital Bank: Seamless Web Transformation for a Leading Bank

Discover how we assisted a banking major in redefining customer experience and operational efficiency through a next-generation digital platform driven by Xperience by Kentico featuring all new, SEO and consumer-friendly content.

Scaling Personalized Financial Services Through Global-Grade Infrastructure

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Our client is a prominent retail banking and financial services provider offering a full-service lending platform and tailored banking solutions across consumer, business, and international markets. Known for its strong branch network and personalized online services, the bank fosters long-term client relationships built on trust and service excellence.

The client is one of the largest refrigerated storage specialists in the United States. The company provides sales, service, leasing, and support for thousands of refrigerators trailers, providing full lifecycle support for products requiring cold storage.  The company serves the needs of large, national organizations with thousands of locations, and smaller, niche markets.  They are also a division of a large multinational corporation.

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As a fully owned arm of one of the world’s largest Fortune 500 banks, our client maintains independence while adhering to international data protection, sustainability, and regulatory compliance standards, where every customer experience embodies trust and innovation.

The Engagement

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As part of its ongoing focus on enhancing customer experience and staying ahead in a competitive digital age, the bank recognized the need for an end-to-end makeover of its web platform.
The objective was clear: transition from a static presence to a dynamic, secure, and scalable digital experience aligned with the bank’s long-term vision.
After a thorough review of business needs and user expectations, some of the top focus areas were mapped out:
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Deploying a robust, easy-to-use site search to enhance content discovery
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Automating daily currency conversion rate updates for accuracy and efficiency
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Streamlining site maintenance and maximizing content publishing workflows
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Enhancing website security to meet global standards
Case Study 5 Mobile

Facilitating targeted, scalable email marketing capabilities

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Incorporating AI-driven capabilities to increase user engagement and enhance operational efficiency

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Improving SEO for greater visibility and wider market access

This move represented a strategic shift towards a more innovative and customer-focused digital footprint, paving the way for sustainable growth and operational flexibility.

Laying the Foundation for a Secure, Scalable, and Strategic Digital Platform

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To realize its vision for a modern digital presence, our client turned to a web development partner with deep knowledge of enterprise implementations—one that could coordinate both business goals and technical specifications. Equally important was discovering an experienced group familiar with presenting cohesive branding in digital media.
The project was initiated with a thorough discovery and analysis phase. This initial step clarified branding and design needs, defined a fresh information architecture, and defined the scope for revised and newly created content. Technically, different plugins and custom solutions were assessed to ensure the future platform would be secure and stable.

Headed by a committed Korcomptenz Project Manager and  Scrum Master, the project was conducted using an agile methodology. The project was implemented in eight sprints, each taking two to three weeks, followed by a dedicated one-month quality assurance and end-user training period before launch. Korcomptenz suggested using the Kentico SaaS platform due to its stable hosting environment and economic infrastructure.

Each sprint ended with internal testing and client demos during retrospectives, and the functionality deployment for user acceptance testing by the client’s business team.
We developed custom features throughout the engagement to align with the client’s business and operational needs.

The Solution

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Optimized Platform and Content Flexibility

To ensure our customer’s vision of a very responsive and highly personalized digital platform, Korcomptenz deployed a series of strategic upgrades based on Xperience by Kentico (XbyK).

Custom Widget Development: Using XbyK, a set of adaptable, customized widgets was developed. These widgets allow content teams to handle varied page layouts and sections through easy-to-use Page Builder functionality.
Personalized Content Delivery: Personalization features at the widget level were enabled, enabling targeted content delivery based on user segments and
New Front-End with React: React technology integration drove a high-performance, dynamic front-end experience for faster interaction and more seamless navigation.
AI-Powered Content Creation: The site was enriched with XbyK's AI-powered writing tool, AIRA, which was directly integrated into the Rich Text Editor to simplify content creation and increase editorial productivity.
Real-Time Financial Tools: A dynamic remittance calculator was incorporated into major financial pages, using real-time information through the Centralized Rates Custom Module based on XbyK's extensible framework.

Security and Access Management

Multi-Factor Authentication (MFA): The admin portal MFA was enabled, strengthening security for content managers and administrators.
Role-Based Access Control: Content workflows by department were enabled via accurate role assignment, allowing teams to work on just the sections that applied to them.
Secure Forms with reCAPTCHA: Kentico-designed web forms were protected using Google reCAPTCHA, adding a security layer against automated threats.

Email Marketing and Notifications

Flexible Marketing Templates: Pre-configured, adaptable templates enable marketers to send branded customer messages effectively.
Automated Email Alerts: Trigger-based alerts now give real-time notifications of significant application changes, enhancing traceability and responsiveness.

Strong Site Search & Indexing

Algolia Integration: Algolia's seamless global search experience lets users discover relevant content quickly.
Automated Indexing: Daily scheduled task ensures search indices are up to date, enabling accuracy and performance.

Personalization

Behavior-Based Targeting: Site content and recommendations change based on user interaction.
Preference-Aware Experiences: User interest directs the presentation of appropriate widgets and messaging.
Location-Specific Customization: Geographic information drives regionally relevant, customized experiences.

Search Engine Optimization

Social Media Optimization: Seamlessly share articles, promotions, and product content on Facebook, Instagram, and LinkedIn with optimized metadata and custom preview images.
SEO-Friendly URL Structure: The site features tailored URL recommendations to improve indexing and visibility.
Schema Integration: Financial, webpage, and structured data schemas were implemented to establish a clear content hierarchy and improve search relevance
301 Redirection Strategy: All 301 URLs were redirected correctly to the new site to preserve SEO equity.
Targeted CTAs: Custom call-to-action recommendations were introduced across banner sections to drive engagement and conversions.

Website Content Strategy and Comprehensive Rewrite

To ensure our customer’s vision of a very responsive and highly personalized digital platform, Korcomptenz deployed a series of strategic upgrades based on Xperience by Kentico (XbyK).
Extensive Rewrite: More than 39 pages were rewritten or newly developed, covering core landing pages, service descriptions, and branch-specific content.
Content Expansion: Previously constrained or ambiguous messaging was enriched for increased clarity, engagement, and accessibility.
New Page Creation: Fresh content was introduced to showcase newly launched products and services, enhancing user discovery and lead generation.
Brand Alignment: All content updates were strategically crafted to reflect the bank’s refined value proposition and digital-first positioning.

Education Center and Blog Launch

In a bid to make the company a thought leader in the finance industry while creating superior value for its clients, an extensive Education Center was unveiled.
This platform was developed using on-page SEO optimization and deals with three prime areas:
  • Financial literacy
  • Advice on small business banking
  • Learning insights into the bank’s financial products
    • Blog copy is produced in close partnership with internal teams to ensure every post fits the brand's tone and is on-topic for today's issues.
    The strategy continues with regular content updates, with new posts posted weekly to maintain both customer interaction and SEO rankings.
    Blog copy is produced in close partnership with internal teams to ensure every post fits the brand's tone and is on-topic for today's issues.

    Xperience by Kentico: Benefits

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    User-friendly Page Builder & Widgets

    Empower marketers to create and edit web pages independently with an easy-to-use drag-and-drop editor and personalized widgets, no coding needed.

    AIRA – AI-Powered Content Assistance

    Xperience by Kentico's integrated AI assistant, AIRA, streamlines content creation and optimization, making content editors more efficient.

    Unified Content Hub & Custom Modules

    Streamline structured content on your site via a single, centralized content hub and customized modules that evolve to meet your business requirements.

    Pre-configured Custom Workflows

    Configure and automate editorial and publishing workflows out of the box to enable consistent governance and effortless team collaboration.

    Built-In Personalization

    Engage your visitors with context-specific experiences based on real-time visitor activities, demographic data, and rules set in advance.

    Code-Free Form Builder

    Build and control web forms easily with integrated tools—streamlining lead collection and improving user engagement without the need for developers.

    Powerful Email Marketing Tools

    Create, automate, and send targeted email campaigns from within the platform with native analytics to monitor and optimize performance.

    Algolia Search Integration

    Provide quick, smart search experiences with little effort, thanks to smooth integration with Algolia's powerful search features.

    Built-In Multifactor Authentication

    Get a secure platform with built-in support for multifactor authentication to protect user access and admin control.

    User Management & Role-Based Access

    Effortlessly handle user accounts and delegate role-based permissions to ensure safe, organized access across departments and teams.
    Case Management System Results

    Enabling a Future-Ready Digital Experience

    Hear Directly from Our Customer

    “Kentico is the massive upgrade we didn’t know we needed. Our previous CMS was buggy, complicated and fixed to the features initially developed for our website. But Kentico offers us so much more - changes are easy to make and intuitive, AI and personalization features offer endless flexibility so we can craft unique experience to our customers through an integrated email platform and personalized content, and the ability to add/remove features as we grow. Both Korcomptenz and Kentico teams have been responsive and thorough, we have been very satisfied with the Kentico platform so far!”

    - Head of Marketing

    The client’s retransformation illustrates how the ideal digital strategy, fueled by Kentico’s Xperience and executed by Korcomptenz, can provide a secure, scalable, personalized banking experience that supports long-term business objectives.

    Find more client success stories at www.korcomptenz.com/client-success/ or contact us at [email protected] to begin a conversation.

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