Case Study: Healthcare
From Low Visibility to High-Impact Digital Healthcare Experience
Korcomptenz combined SEO, UX, and platform design to boost access and retention.
About the Client
Our client is a Federally Qualified Health Center (FQHC) providing comprehensive, affordable primary care to underserved communities in New Jersey. With multiple locations, the organization delivers a wide range of services—including medical, dental, behavioral health, and pharmacy care—regardless of patients’ insurance status or ability to pay.
The Challenges
- Outdated website design and CMS lacking modern functionality and scalability.
- Needed deeper understanding of evolving organizational goals through structured discovery.
- Required improved UX and design aligned with healthcare industry best practices.
- Low traffic acquisition due to limited SEO, SEM, and social media capabilities.
- Weak visitor retention from unengaging content and lack of remarketing tools.
- Inefficient conversion paths due to poor form design and limited service-line visibility.
- Limited mechanisms to promote patient advocacy and word-of-mouth sharing.
The Solutions
- Conducted a comprehensive discovery phase to define content, branding, and IA requirements.
- Designed a flexible information architecture to support patients, physicians, staff, and board members.
- Structured content delivery with tiered navigation and advanced search for different user intents.
- Implemented cross-linking strategies to drive deeper engagement with related service areas.
- Improved internal page hierarchy for better navigation across second and third-level content.
- Delivered a responsive, modern UI optimized for desktop, tablet, and mobile users.
- Balanced healthcare UX best practices with a design that reflects the organization’s unique identity.
The Benefits
- Modern, engaging design with immersive content and improved user experience.
- Faster load times and easier navigation across desktop and mobile devices.
- High scores in accessibility, SEO, and web best practices.
- Enhanced features that improve user searchability and interaction with the organization.
- Reduced maintenance costs and easier site management for administrators.
- More scalable, upgrade-friendly technology stack.
- Notable improvements in key web metrics like time on site and bounce rate.
What the Client Said
“Korcomptenz delivered a beautifully modern website that’s faster, easier to navigate, and more engaging for our patients and staff. Their strategic guidance and healthcare expertise helped us create a scalable, user-friendly platform that truly reflects our mission.”