Case Study: Dental Device Manufacturing
From Fragmented Sites to a Unified Smile
Brand unification and intelligent integrations accelerate digital growth and service delivery.
About the Client
A global leader in dental technology, our client designs, manufactures, and markets a comprehensive portfolio of professional dental products and solutions. Serving over 120 countries, the company empowers dental professionals worldwide to provide better, safer, and faster care through innovation and education.
The Challenges
- Operated three separate brand websites on different platforms, creating management and consistency issues.
- Lacked a unified brand experience across digital properties.
- Needed to maintain individual brand awareness while consolidating infrastructure.
- Required deployment from a single, scalable platform for future growth.
The Solutions
- Delivered a seamless user experience with access to eCommerce, Compliance Portal, dealer locator, and lead forms.
- Enabled single sign-on and synchronized user and order data between WooCommerce and Microsoft Dynamics CE.
- Developed rich, immersive content and design to boost engagement and brand education.
- Integrated forms with HubSpot and Microsoft Dynamics 365 CE for streamlined lead management and follow-up.
The Benefits
- Enabled seamless online ordering through a robust eCommerce platform, including subscriptions and new product offers.
- Centralized customer data and accelerated sales with full Microsoft Dynamics 365 CE integration.
- Simplified access via single sign-on between eCommerce and the Compliance Portal.
- Enhanced user experience with immersive design, animations, and dynamic content for stronger engagement.
- Improved customer convenience with a Google Maps–integrated dealer locator for easy regional searches.
What the Client Said
“This project transformed our digital presence. From seamless eCommerce to integrated CRM and a stunning user experience, it’s everything we needed to unify our brand and better serve our customers.”