Case Study: Travel
What It Takes to Deliver Exceptional Digital Experiences
It takes expert-driven insights and Kentico Xperience 13 to streamline operations, elevate user experiences, and boost marketing results.
About the Client
Our client is a leading provider of B2B information, media, events, and marketing solutions serving the global travel industry. They cater to multiple market segments, including corporate travel, meetings and events, leisure travel, and travel technology. With headquarters in the US and offices across key international locations, the company hosts a large number of annual conferences worldwide, supporting industry professionals with insights and networking opportunities.
The Challenges
- Complex data migration: Years of legacy content had to be mapped, transformed, and validated through multiple dry runs to prevent data loss.
- Refactoring custom .NET code: Existing custom modules and web parts needed auditing and rewriting to fit the new MVC-based architecture.
- Portal Engine → MVC transition: All legacy Portal Engine pages were re-implemented in ASP.NET Core MVC, adding significant upfront development.
- Re-building third-party integrations: CRM, payment gateways, personalization engines, and single sign-on connectors all had to be re-developed and thoroughly tested.
- User training & change management:Content authors and marketers required hands-on training on the new UI, workflows, and best practices to get up to speed.
The Solutions
- Comprehensive Website Redesign: Delivered a modern, visually engaging, and user-friendly website.
- Course Catalog and Dashboard: Built intuitive tools for browsing and tracking learning progress.
- Seamless LMS Integration: Seamlessly connected the site to the client’s Learning Management System.
- Automated User Data Management: Simplified tracking and administration of user activities.
- Enhanced Analytics Integration: Connected to AWS-hosted analytics for real-time course completion data.
The Impact:
- 40–60% faster response times: Dramatic reductions in server-round trip times led to smoother browsing and better SEO rankings.
- Higher engagement & conversions: Personalized content and faster pages drove longer sessions and increased goal completions.
- Real-time content optimization: Analytics dashboards empowered the team to test, iterate, and launch improved experiences on the fly.
- 30%+ reduction in support costs: Standardized upgrades and less bespoke code cut DevOps and support overhead by nearly a third.
- Future-proofed infrastructure: Quarterly releases, cloud-ready architecture, and a clear AI roadmap position the platform for ongoing innovation.
For more details about our Kentico accolades, visit us at Korcomptenz: Engage, Enable, Accelerate | Solution Partner | Kentico
What the Client Said
“Our new website is not only visually impressive but also incredibly functional. We now have full visibility into user activity and course performance thanks to Korcomptenz’s analytics integration. Their mastery of Kentico made all the difference in achieving a seamless transformation.”