From Low Visibility to High-Impact Digital Healthcare Experience

Our client is a Federally Qualified Health Center (FQHC) providing comprehensive, affordable primary care to underserved communities in New Jersey. With multiple locations, the organization delivers a wide range of services—including medical, dental, behavioral health, and pharmacy care—regardless of patients’ insurance status or ability to pay.

• Outdated website design and CMS lacking modern functionality and scalability.
• Needed deeper understanding of evolving organizational goals through structured discovery.
• Required improved UX and design aligned with healthcare industry best practices.
• Low traffic acquisition due to limited SEO, SEM, and social media capabilities.
• Weak visitor retention from unengaging content and lack of remarketing tools.
• Inefficient conversion paths due to poor form design and limited service-line visibility.
• Limited mechanisms to promote patient advocacy and word-of-mouth sharing.

• Conducted a comprehensive discovery phase to define content, branding, and IA requirements.
• Designed a flexible information architecture to support patients, physicians, staff, and board members.
• Structured content delivery with tiered navigation and advanced search for different user intents.
• Implemented cross-linking strategies to drive deeper engagement with related service areas.
• Improved internal page hierarchy for better navigation across second and third-level content.
• Delivered a responsive, modern UI optimized for desktop, tablet, and mobile users.
• Balanced healthcare UX best practices with a design that reflects the organization’s unique identity.

• Modern, engaging design with immersive content and improved user experience.
• Faster load times and easier navigation across desktop and mobile devices.
• High scores in accessibility, SEO, and web best practices.
• Enhanced features that improve user searchability and interaction with the organization.
• Reduced maintenance costs and easier site management for administrators.
• More scalable, upgrade-friendly technology stack.
• Notable improvements in key web metrics like time on site and bounce rate.