Why you need to have a Mobile App Strategy
The increase in usage of the smartphones across the globe has set up a flourishing business market with the use of the mobile apps. They help companies to increase profitability by more viably mobilizing their own workforce with a refreshing way of mobile implementation that provides a fresh, easy and adaptive end-user experiences in our everyday lives.
Until now, the enterprise mobility within the organization is nothing but the extension of web applications, which itself may provide a drastic effect in the way we live. But, the conventional app ideas (website to mobile) is slowly changing, the process has been gradual but it is certainly moving towards the next level.
We slowly started to get the feeler of a new lease of life, which is caused by the smartphone revolution as a mobile app has the ability to change the way we work and it also provides various options to the end-user making lives lot easier.
Business to Consumer – B2C:
65% of population are using while standing in the grocery shops or in the market for browsing, messaging, shopping, connecting socially etc., the rest of the smart phone population use smart phones during the way. These apps fall under B2C. The variety of B2C apps include, location/tracking, live streaming, mobile payments & gaming & entertainment etc.
Business to Business – B2B:
The mobile app usage grew to 76% during 2014 and it continue to grow. Around 39% of the shoppers started to purchase via the app. The biggest app use growth was in the following categories,
1. Lifestyle/Shopping (174%)
2. Utilities/Productivity (121%) and
3. Messaging and Social Media (103%)
The variety of B2B apps include, CRM/ERP, Logistics, PO, Product listing, Inventory, Invoice & Payment, Event management, Health care, Insurance, Finance related etc
The Internet of Things (IoT):
The evolution of the communication between the wireless objects with the mobile phones creates a space for an endless machine-to-machine (M2M) connectivity options. Hence, the birth of Internet of Things (IoT). Internet of Things or IoT is nothing but a network of physical devices connected, in most cases wireless. In IoT, “Things” refer to the various variety of physical devices that are connected to an IoT network. The devices range from embedded devices to big home appliances. The devices are embedded with the communication peripherals such as a WiFi module or a Bluetooth module or a location sensor etc and enable connectivity between two or more objects and exchange data or information between them. In an IoT setup, each and every device or object will have their own unique ID and they will be identified by the unique id. The IoT devices collect very important and useful information with the help of different technologies and help automate a lot of processes in a much easier manner.
IoT implementations are mostly used to monitor and operate the infrastructure that may improve emergency response, incident management, service quality and reduce operational cost in the infrastructure related areas. The major industries that could get the substantial benefits through IoT implementations are, Manufacturing, Agriculture, Energy, Environmental monitoring, Home automation, Metropolitan deployments, Medical and healthcare, Transportation etc.,
A report predicts that the world will have around 50 billion connected devices in another 2-3 years. The market value of the IoT implementations in another 3 years is expected to be around $7 trillion.
Industrial Internet of Things (IIoT):
The importance of the hardware in IoT gets a new term, called Industrial Internet of Things (IIoT), which is a new industrial subset of the IoT. IIoT is expected to create the fourth industrial revolution (Industry 4.0)and by the year 2030, the market value of the IIoT implementations could be around $12 trillion of global GDP.
With the emergence of the IoT, the mobile app will not be just a piece of software that can utilize just the options that could be achieved within the mobile phone capabilities. IoT is not just a mobile app alone, but the combination of both software and hardware (physical devices). Thus it adds wings to the mobile apps to fly freely in the endless space.
The future strategy for any organization would be implementing the mobile-driven system, as such system will have the capability of transforming the business to the newer levels. Most of the organizations started to understand the significance of utilizing mobile platforms that assist them to simplify business mobility, addressing the challenges effectively around integration and options like portability, scalability etc., and with the enhancement of ease of use for the user, the result leads to blossoming of new ideas that could get converted into an awesome mobile app, which will play its role helping to make the business, a leader among their other counterparts.
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