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When does engagement matter as much as money?

Korcomptenz - Total Transformation Blog

Posted on July 21, 2017

Creating brand loyalty is especially important in our digitally connected world, where customers who don’t like an experience can easily click over to the next provider. The question is, how can brands separate themselves from the competition and capture loyalty?

According to the Walker 2020 Customers report, customer experience will overtake price and product as the key brand differentiator by 2020, making it more important than ever to deliver fast, effective, and personalized services that are effortless for the customer.

In fact, engagement with the customer plays a role in the choice of and loyalty to a brand for 96% of consumers worldwide, and recent research from Gallup indicates that organizations can expect to see a 23% premium in key metrics (revenue, wallet share, profitability, etc.) from their customers who are highly engaged.

Delivering personalized, contextual interactions across the customer journey is a strategic imperative.  There is an increasing need for organizations to rapidly deploy the right tools and data to execute their strategy successfully.

Microsoft Dynamics 365 is a leader in the next generation of software that integrates enterprise resource planning, customer relationship management, sales and service desk to deliver the unified experience your customers and prospects expect.  Available in cloud, on-premise, and with hybrid cloud models coming soon, Dynamics 365 enables you to break down the silos between your business units by empowering your Back Office, Sales, Service, Marketing to engage customers across channels, including integration with back-end data and third-party applications.

KORCOMPTENZ offers you a unique combination of almost 15 years of ERP experience combined with a holistic view of transformational technology that addresses your full business management, marketing technology, and supporting stack.  We can deploy Microsoft Dynamics and integrate third party solutions that will offer a unified experience, improve customer engagement and lower your total cost of ownership.

Lisa Goulian Twiste

Content Developer

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