In today’s market, consumers have more choices than ever for where to buy products and more power to dictate the purchasing terms. On the flip side, many sellers lack the ability and tools to meet heightened customer demands and expectations. The emerging digital transformation trends are about deploying the right technology solution to enable organizations to exceed these expectations.
A new report, the Forrester Wave™: Sales Force Automation Solutions, Q2 2017, explains how companies can navigate this complex web and achieve higher productivity through programs like Microsoft Dynamics 365. The goal is to help organizations understand what the 21st century sales process looks like inside and out, and, after evaluating a wide variety of providers, Microsoft came out on top in the leader’s ripple.
Forrester believes Microsoft Dynamics 365 is positioned to assist in transforming sales teams to meet the needs of the empowered buyer. The platform earned the highest score in the “current offering” category and the highest score possible in the vision criteria. This means that your organization can simultaneously increase revenue and return on investment by leveraging these best-in-class applications.
According to the report, “Microsoft is building out its intelligent offerings and unifying its SFA solution with a larger portfolio. The 2016 transition to Dynamics 365 intensified the focus on seller productivity, with deep integrations into Office 365 and Outlook. Microsoft also delivers very strong analytics capabilities, including its machine learning and AI offerings, as well as Power BI.”
Forrester further advises customers to think long term, encouraging them to step into the future and deepen engagement with their prospects and customers. Microsoft is also thinking ahead: On July 1, they announced the general availability of their Relationship Sales Solution, which brings together LinkedIn Sales Navigator and Microsoft Dynamics 365 to unify the sales experience around buyers. This new combination makes Dynamics 365 even more attractive to a wider range of organizations, and helps ensure Microsoft will remain ahead of the wave.
KORCOMPTENZ is a Microsoft certified partner that specializes in Microsoft Dynamics and related technologies, helping you engage customers and prospects, enable your business, and accelerate results at a lower cost of ownership and higher return on investment. We have a proven track record of new implementations, upgrades, and customizations, and are excited about the opportunity to showcase how your business can benefit from Forrester’s leading Sales Force Automation Solution.
Vice President – Business Development