DigiMarCon East 2018 : The Premier Digital Marketing Conference
Who Should Attend
Innovators, senior brand marketers, entrepreneurs, digital executives and professionals, web and mobile strategists, designers and web projects managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community attend DigiMarCon Conferences.
Partial List of Clients of Previous Attendees
Meet us at Booth 7 at the TECHSPO - THECHNOLOGY EXPOVenue Address
New York City Marriott Marquis | 1535 Broadway, New York, NY
Time : 9 – 4 pm EST
When : May 10th & May 11th
Meet Christian Twiste presenting on Intelligent Analytics and Agile Customer Journeys at 11. 30 am on May 10th
Thought Leadership Topic: Intelligent Analytics and Agile Customer Journeys
Christian TwisteChief Operating Officer | KORCOMPTENZ, Inc.
Christian combines almost 20 years of experience in enterprise marketing technology with a diverse background including strategy, business development, and creative to support the total technology transformation needs of international organizations. His mission is to deploy innovative, personalized programs that accelerate business results by leveraging big data and other leading-edge solutions powered by artificial intelligence and machine learning. He has worked in multiple market sectors including retail, healthcare, and financial services, supporting some of the largest and most recognizable brands in the world such as Pfizer, Wells Fargo and March of Dimes.
Christian has a background in fine arts with a degree from New York University's Tisch School of the Arts. In addition to his work in the technology sector, he is an award-winning independent filmmaker, author of multiple novels, and a semi-professional race car driver. He began his career in automotive sales before moving to print design and ultimately interactive, where he has developed into a thought leader with a reputation for developing innovative, agile solutions to complex challenges. In his role as Chief Operating Officer at KORCOMPTENZ, Christian works with over 200 clients, implementing best-practices, processes, platforms, and programs to drive digital transformation around the world.
About the Topic
Big data and the dynamic customer experience are two of the hottest trends in digital marketing and technology transformation. Both leverage next-generation machine learning and artificial intelligence to better understand and influence consumer behavior, offering marketers the power to predict the future based on previous interactions. The combination of the two techniques is critical to providing a more precisely targeted and personalized customer journey, increasing revenue and improving operational efficiency. Challenges remain, however. The large number of products available, the complexity of the systems involved, and the massive amounts of data generated can make it difficult to realize the full potential.
This innovative session details a clear path forward for organizations that adopt a more agile approach, balancing immediate gains with progress toward their long-term roadmap. After providing an overview of the considerable benefits and common challenges, the information-packed presentation explains why organizations need to embrace a unified approach to analytics and customer journeys. You'll also learn about the most critical analytics and data modeling techniques—such as forecasting Customer Lifetime Value and Click Stream Behavior—and how insights from these reports can be incorporated into your customers' journey, generating measurable return on investment. The content will include a unique, engaging combination of underlying principles and their practical applications, helping you obtain a better understanding of the overall space and providing recommendations you can immediately implement.