Posted on July 24, 2019
Automation is the new imperative for Sales, Marketing and Operational Excellence
Today’s technology savvy companies are using automation and personalization to deliver experiences that matter to their customer, building trust and loyalty one email and one click at a time. Many organizations, however, have faced challenges taking advantage of these trends, and have been unable to continuously deliver relevant content to the right user at the right time, consistently across all channels. The answer is automation, and there is no better time than now to begin your journey through the spectrum.
Why you need Marketing Automation?
Marketing investments are a key component of an organization’s growth strategy. Industry reports show that spending on automation alone will exceed $25 billion annually by 2023. Gartner estimated that one third of marketing budgets is now spent on marketing technology which usually translates into some form of automation.
Be consistent across channels
Brands to provide lasting value
Speak about my passion and pain
Keep my credentials safe
Reward me for my loyalty
What’s in the Whitepaper?
The whitepaper contains important, actionable information on why marketing automation is an imperative for any successful, growing business. It covers vital topics such as how to:
- Obtain a 360 degree view of your customer
A holistic approach to customer engagement
Use predictive Intent to make your campaigns more intelligent
Synchronize your customer journey and your organizational delivery journey
Return on engagement is one of the reasons
Mobile enabled campaigns
Improved ROI calculation
Free enterprise human brainpower to utilize time productively