Posted on June 4, 2018

Headless CMS: Here’s why it is an attractive proposition for enterprises today

Traditionally Content Management Systems or CMS were built for managing websites. They were a complete package that had both the visual front end for information access and the back-end where all the technical aspects and scripting were managed. But today an enterprise’s content is consumed not just via a website but through a multitude of channels ranging from mobile phones to social media to chatbots, virtual assistants, even smart watches and gadgets powered by the Internet of Things. This means that a single piece of content needs to serve the diverse requirements of multiple presentation mediums. Enter the Headless CMS, a great choice for many enterprises.

What is a headless CMS?

headless CMS offers the tools to create and manage content without the presentation layer built in. A headless CMS can deliver content in multiple formats for multiple channels. Technically, these platforms consists of a backend content storage repository and an API to supply content to any front end channel in use by the organization. Enterprises can utilize such a platform to deliver content on demand to any device. It is easy to confuse a headless CMS with a decoupled CMS, but there is a big difference. In a decoupled CMS implementation, the front end and back end of the CMS are managed separately by two different systems whereas in a headless CMS, there is no front end component.

What are the key advantages of headless CMS?

Channel Compatibility

Enterprises have the freedom to deliver content through a multitude of display channels and personalize the experience for each channel from a single backend. This improves convenience for developers and content creators significantly as they have to focus only on a single experience at the CMS level.

Time and Cost Savings

Since content updates in a headless CMS are pushed across all digital fronts from a single back end and in one go, there is less time needed for a piece of content to hit consumers across channels. This saves costs of republishing and having to monitor multiple channels with multiple associates.

Flexible architecture

With traditional CMS systems, your technology teams have a lot to do simply to manage the platform and the assets. With a headless CMS, content becomes the primary focus as and developers have the freedom to build a custom presentation layer across any consumer channel and push content to it through well-defined API layers.

Availability, Performance and Security

Since there is a separation of your front end presentation medium and back end CMS system, any periodic or unforeseen maintenance activity can be carried out easily without taking your front end offline. The same applies to customization of your website or front facing channels without compromising on content delivery performance. And the headless architecture ensures that the core CMS database is secured from DDOS attacks and other cyber threats that plague the internet today.

Now that you know why a headless CMS is a great choice for enterprises that have a wide presence in multiple internet enabled customer contact channels, it is time to choose a platform. There are a number options out there for a headless CMS, but we recommend you try the Kentico CloudKentico was a pioneer in cloud first CMS and has had a viable offering in this space since 2103 when it coupled its world class, full-fledged CMS to Microsoft Azure to create a scalable cloud based architecture. Fast forward to today, the Kentico Cloud powers some of the most elite enterprises globally, helping them connect with their visitors across geographies, devices and technology stacks.

KORCOMPTENZ can guide you through a successful transition to a headless CMS cloud system for your enterprise powered by Kentico Cloud. Drop us a line and our associates will be in touch with you shortly – Request a consultation.

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