Posted on August 7, 2018
KORCOMPTENZ becomes a certified partner of Mautic, the Open Marketing Cloud
KORCOMPTENZ announced it has become a Mautic Certified Reseller and will use this technology to help customers power Agile Customer Journeys in the competitive marketplace. Mautic offers the first Open Marketing Cloud, including a fully featured and easy to use marketing automation platform, as well as Maestro, a management layer for agencies and enterprises.
Mautic allows companies to automate and personalize their entire customer experience across digital properties – from websites, to SaaS platforms, to mobile apps – and across communication channels, including email, mobile alerts, website toolbars, and social media.
Korcomptenz Chief Operating Officer Christian Twiste spoke about how Business Intelligence and Marketing Automation drive and improve the customer experience at DigiMarCon East 2018, a digital marketing conference held in May. In his masterclass presentation, Christian pointed out that a better experience drives consumers to spend 2.4 times as much and empowers marketers to enhance every interaction with the customer.
“Over the past 20 years, the need to improve the experience has given rise to two related, but distinct technology trends. Business Intelligence provides the data and the insights; Marketing Automation drives the customer experience by delivering personalized and targeted journeys. Together, they empower marketers to enhance every interaction with the customer,” said Twiste, who will also be a featured speaker at the 2018 Greystone.net Healthcare Internet Conference, to be held November 5-7 in Scottsdale, Arizona.
KORCOMPTENZ views Mautic’s unique Open Marketing Cloud approach as a premiere platform that allows organizations to support and integrate their customer journeys across various online and mobile platforms. Mautic combines a full marketing automation feature set, centralized activity tracking, and reporting with powerful integration options for a wide variety of applications, from leading content management systems like WordPress to CRMs such as Salesforce. This combination of best-in-class features and easy integration makes Mautic an ideal choice for marketing automation in businesses of all sizes.
Mautic started its open source project in 2014 to address 15 years of “old-school marketing tools” that caused companies to fall behind the market’s needs and failed to address revolutions in mobile, social and other areas. Customers today expect a personal and seamless experience across channels, and Mautic’s tools – already used by more than 200,000 teams around the world – enable marketers to track key contact data, create personalized automated campaigns, analyze the results, and optimize in real-time.
If you want to learn how Mautic fits into your technology stack and can improve your customer’s experience across platforms using our proprietary Agile Custom Journey methodology,KORCOMPTENZ help. We are customer journey experts, launching campaigns on behalf our customers using Mautic that have generated an almost 20% conversion rate. Request a consultation today to learn how we did and how we can achieve your objectives.