Posted on September 7, 2018
Your Search Success Starts with the Right URL
Over 75 million websites or more than 27.5 % of all websites in the world are powered by WordPress. Trusted by a wide range of users, from individual bloggers to international news and publishing organizations like BBC and Forbes, WordPress is the world’s most popular and widely used Content Management System (CMS). The platform lets you build amazing web pages, but what really drives success online is the exposure from internet users and this depends on several factors. Search Engine Optimization or SEO for plays a major role in increasing a website’s exposure. SEO for a WordPress powered website depends on a number of elements that are a part of the entire project. Today, let’s focus on the URL’s of your site and learn how to make your WordPress URL’s SEO friendly.
WordPress developers are familiar with creating a custom URL for every page they create with the CMS. This blog is mainly focused on how to create the most SEO friendly URL for your WordPress website pages. Let’s explore the top 4 methods to gain the most affinity for your URL’s from search engines. These methods are sure to boost your rankings in search results.
Length of URL or Focus: Where should you concentrate?
From an SEO perspective, the length of your URL does not have a major impact on search engine visibility. Nevertheless it is advisable to keep your URL’s as short and crisp as possible. In other words, strive for a sharp focus in the URL rather than the length. Eliminate verbs as much as possible, words such as “are”, “have”, ‘a’ and the like can be removed completely. For example a URL like http://mywebsite.com/review-of-the-best-movie-Terminator can be shortened to http://mywebsite.com/review/terminator. The former has tons of connection words that imparts zero value from a reader’s perspective like “the”, “of” and so on. The focus of your URL is what that makes a difference for visitors. Keep the target keywords in the URL and ignore the rest of connection words. Also make note to keep your URL formatting consistent across pages. For example, using a dash (‘-‘) to separate words within a URL should be followed on all pages.
Contextual Importance: The words that can come in handy
You also need to look at the kind of words that can add meaning to your URL’s and make them valuable for readers which in turn will influence how search engines label their love for your webpage. Stay away from using numbers because they have no value in search engines. If you would like to have a date, use just the month and year along with the name or key title of the post. This allows search engines to let users know the relevancy of the content and the date of publishing. You can also add a category to your post. For example, a sports news website with an article about a tennis match could structure the URL with the category “tennis” to provide more context. You should make note of this URL structure, however, because any upgrades or transitions that alter the structure in the future could cause “page not found” errors which can negatively affect your ranking.
Securing for the future: Getting an SSL certificate
If you browse through any top website today, you can see the https://websitename.com in the URL. The “https” denotes the presence of a powerful encryption mechanism that protects your website’s content and its users from data breaches. With cyber threats on the rise, search engines have made it a point to rank websites with secure SSL certificates higher than those without them. There are a number of free providers for these SSL certificates and there is no reason you should not implement this on your site. This transition from http to https also improves the user experience because visitors will feel more secure, especially if there are avenues to exchange data with your website.
Review before going live: Get a powerful SEO plugin
Plugins like Yoast SEO provides you with a little bit of info about the URL structure and the friendliness it has for SEO rankings. Having a final review with this plugin can let you identify if you have used focused keywords in your URL and also reminds you to check redirects if you change the URL based on its recommendations. Even though, the entire review might only turn up a few items, it is a good way to have a steady and consistent URL structure across your webpages. It will also help make sure your focus keywords have the right prominence.
To sum it up, the perfect SEO friendly URL is somewhat of a myth because it depends on how well you create the content in your website as well as the actual wording in the browser’s address bar. Still, the above methods are sure to give a measurable boost to your efforts to make your webpages rank higher in search engines. It adds more clarity, removes hindrances to contextual realization and ultimately helps create a better user experience for readers. We hope you enjoyed our picks for the 4 best ways to create the perfect SEO friendly WordPress URL. Stay tuned to our blogs for more such exciting tips to build the perfect website for your needs.
KORCOMPTENZ is an enterprise WordPress provider that can address your SEO, design and development needs. We currently support over 150 websites, installations, and apps. Contact us today for a free consultation on achieving your goals.