The world around us is constantly changing. New trends and innovations also give birth to new challenges. This is especially true for the retail and eCommerce industry especially in today’s time and age.

Retailers make the majority of their revenue in a very short window over the holiday season each and every year.

In today’s brutally competitive retail environment, it’s more critical than ever you have true end-to-end control and visualization across your entire operation.

Due to disparate legacy backend systems, such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) an eCommerce business’s critical data can be spread across many unconnected platforms.

To engage today’s connected consumers effectively across a wide variety of touchpoints, you must create the unified experience sophisticated shoppers have come to expect.