Case Study: Manufacturing
Flooring CX Re-imagined Through Smart Integration
Secure, personalized UX streamlines search, comparison, and ordering.
About the Client
Our client is a well-established flooring manufacturer in the U.S., offering a broad range of products such as carpet, hardwood, vinyl, and tile. With decades of industry experience, they focus on delivering durable, innovative, and design-forward flooring solutions for residential and commercial markets. Customer satisfaction and sustainability are central to their approach.
The Challenges
- Complex system integration: Needed seamless UX while integrating Kentico Xperience CMS, Salesforce, and custom applications
- Strict data security requirements: Ensured robust protection across user and system interactions
- Advanced feature delivery: Required sophisticated modules like a “Product Shelf” without compromising performance or security
- Multi-audience personalization: Balanced tailored experiences for both single-family and multi-family builder units
- Navigation and Ordering UX: Needed intuitive navigation paths and seamless sample-ordering experiences for enhanced user satisfaction
The Solutions
- CMS Backbone with Kentico Xperience – Utilized its flexible architecture and modular approach to power smooth content management and multi-site cohesion .
- Enhanced UX with React & Custom Widgets – Delivered intuitive, interactive user experiences that adapt across devices and contexts.
- Tailored Product Modules – Developed advanced features for product display, robust search, and side-by-side comparison, ensuring users easily discover and compare relevant items.
- Seamless System Integrations –Connected Kentico with Salesforce and backend systems via REST APIs and integration bus, enabling real-time product management and order fulfillment.
- Personalized User Touchpoints – Implemented dynamic headers/footers and single sign-on to deliver consistent branding and secure, streamlined access.
The Benefits
- Advanced Product Search: Users can efficiently browse products and apply filters, improving product discovery.
- Product Detail: Comprehensive product information with visualizations and “View in Room” service enhances decision-making.
- Product Comparison: User-friendly comparison feature enables side-by-side viewing, aiding in product evaluation.
- Mobile Compatibility: Optimized for all devices ensures a consistent and user-friendly experience.
- Immersive Content: Showcase of innovation, inspirational tools, and valuable resources enhances engagement.
What the Client Said
“We needed a digital experience as seamless as our products—and that’s exactly what we got. From personalized user journeys to real-time integrations, the new platform delivers speed, security, and a premium experience our customers love.”
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