Case Study: Automotive
Driving Fitment Accuracy & Order Efficiency with a Modernized WooCommerce Experience
An expert-led transformation that delivers precision ordering and friction-free fulfillment.
Client Snapshot
Our client is a long-established, family-owned U.S. manufacturer specializing in advanced suspension solutions for off-road and utility vehicles. What started as a small workshop decades ago has grown into a nationally recognized aftermarket brand, known for breakthrough innovations that set industry benchmarks. Today, the company offers a broad portfolio of products distributed through dealers, resellers, and a thriving direct-to-consumer channel.
Business Drivers
- Exploding SKU Complexity – 1,500+ suspension parts, each with vehicle-specific fitment rules.
- Customer Expectation Shift – B2C shoppers demand Amazon-like speed and self-service accuracy.
- Dealer Support Overload – Technical fitment questions flooded phone and email, slowing fulfillment.
- Growth Mandate – The board set a goal to double online revenue in 24 months without ballooning headcount.
Key Challenges
| Challenge | Impact |
|---|---|
| Legacy WooCommerce build with dated theme & plugins | Site instability, slow page loads, cart abandonment |
| Manual fitment look-ups & order edits | 12 % of orders required post-purchase fixes |
| Siloed ERP & inventory data | Out-of-sync stock levels triggered back-order frustration |
| Limited promotion & bundling logic | Missed cross-sell revenue and higher ad spend |
| Non-responsive checkout UX | 65 % of mobile sessions exited before payment |
Transformation Roadmap
| Phase | Highlights |
|---|---|
| Discovery & Data Mapping |
|
| Core Re-Platforming |
|
| Experience Layer |
|
| Process Automation |
|
| Growth Enablement |
|
Outcomes & KPIs (First 6 Months Post-Launch)
| Metric | Before | After | Δ |
|---|---|---|---|
| Fitment-related support tickets | 18% of tickets | 4% | -78% |
| Avg. site load time (mobile) | 5.4 s | 1.8 s | -67% |
| Checkout completion rate | 62% | 84% | +22 pts |
| Manual order corrections | 12% | 1% | -91% |
| YoY online revenue | baseline | +46% |
Why It Matters
This engagement showcases how a targeted WooCommerce modernization—anchored in clean product data, guided fitment logic, and backend automation—can unlock scalable growth even for legacy manufacturers with complex catalogs.
Voice of the Customer
“Korcomptenz didn’t just rebuild a storefront—they engineered a customer journey. Shoppers now drop in a VIN, see only what fits, and check out in seconds. Our support team finally sleeps at night, and finance loves the zero-touch order flow.”
— E-Commerce Director, Suspension Manufacturer